My journey to running my own creative business started in the digital team at Ministry of Sound before taking me to the content and editorial teams at Urban Outfitters and MADE.COM.
While I had some amazing experiences and learned a lot over the years working for bigger brands, I always felt like there was something missing. I didn't ever plan to work for myself or even to become a photographer, but I'm so glad I'm standing where I am today, with a business that makes me truly happy.
I’m a lifestyle photographer based in London helping purpose-driven people and ethical businesses make joyful, meaningful brand visuals that tell their unique story.
It all changed in 2015 when I became vegetarian. It's a bizarre segue, but it all connects, I promise!
Just under a year later, I became vegan and - as dramatic as it may sound - it was transformational. At first it was about the food on my plate, but it quickly seeped into every aspect of life - from the clothes I chose to buy, to how much I wasted and recycled. It reframed my approach to living and it felt as if for the first time in my life I was truly passionate, seeking and inspired to create change where I could.
In 2017, I launched a print magazine about plant-based food and lifestyle called Omnom with my partner Ben McCabe. Since its inception, it has transformed into a slow living title that explores everything from plant-based cooking to natural home remedies, alternative schooling and eco housing. Thanks to our incredible distribution partners, we’re stocked around the globe and in retailers including Foyles and Selfridges.
Like a chain of dominoes, life started falling into place. In March 2018, I became a full time photographer. It was pretty scary to make that leap into the unknown, but when you realise that you’re working with people and businesses who are joyful and authentic in the pursuit of their dreams, you know it’s definitely worth it!